Chave Mestra is an exclusive NeuroInnova publication written by Marcia Mortari.
Neuroscience books (especially thick books) are sometimes very boring, even more so for those who aren’t familiar with the topic.
This project was designed and developed to bring a fun and attractive aspect to the theme.
The book's Layout Design, Fonts, Color Palette, and Illustrations were thought to cause curiosity and interactivity with the reader.
The color palette inspired by the psychology of colors according to neuroscience studies was chosen to separate the chapters into themes and illustrate the design of the book:
red - excitement
orange - friendly
yellow - optimism
green - peaceful
blue - trust
purple - creative
Editorial Project for Inova Editora
Illustrations: Emilia Abreu
Design Lead: Emilia Abreu
Design team: Emilia Abreu, Vitor Donofrio
Design team: Emilia Abreu, Vitor Donofrio
